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The Goal: “To
enhance the long-term viability and profitability of the llama
industry.”
Exposing
prospective owners to llamas through national advertising will
accomplish this. Forward-moving groups dedicated to preserving and
creating both interest and value with llamas will expose these diverse
opportunities.
The
llama industry includes many owners with diverse goals and desires which
complement their own lifestyles and offer involvement at various levels
of activity and investment. Diversity
is desirable, because “one size does not fit everyone.”
Different breeders and owners prefer different styles of llamas
such as Traditional, Classic, Miniature, Suri, etc.
Diversity allows for the creation of venues that meet the needs
of everyone.
Other
industries such as horses, cattle, dogs, etc. understand the concept of
diversity. Many different
organizations co-exist and cooperate within these industries.
Various breed organizations help create awareness, generate
interest in ownership and increase the overall economic benefit of the
entire industry. Planned
diversification is a logical step for the llama industry.
CLI
supports diversification and sees a bright future for an industry where
diversification is not only supported, but also encouraged.
Perhaps the best way to give an overview of CLI is to share our
Mission and Vision Statements, which drive the formulation and
implementation of the organization’s plans:
Mission
Statement
Collectible
Llamas, Inc. (CLI) exists to enhance the long-term viability and
profitability of the llama industry through the promotion
and marketing of all types of Llamas.
We will accomplish our mission through the
following:
Vision
Statement
- Defining
specific Conformational and Fiber Breed Standards for Traditional,
Silky & Suri Llamas.
- Establishing
and growing a registry that supports the development of seed stock
for Suri, Select and Traditional
Llamas.
- Developing
and enhancing a web site that provides information and education
about Llamas.
- Creating
and implementing events that promote and showcase all types of
Llamas.
- Providing
support and education for owners in showing and marketing all
types of Llamas to increase awareness and to expand the market.
- Providing
leadership for investigating and promoting viable end uses for all
types of Llama fiber.
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