Exposing prospective owners to llamas through national advertising will accomplish this.  Forward-moving groups dedicated to preserving and creating both interest and value with llamas will expose these diverse opportunities.  

The llama industry includes many owners with diverse goals and desires which complement their own lifestyles and offer involvement at various levels of activity and investment.  Diversity is desirable, because “one size does not fit everyone.”  Different breeders and owners prefer different styles of llamas such as Traditional, Classic, Miniature, Suri, etc.  Diversity allows for the creation of venues that meet the needs of everyone. 

Other industries such as horses, cattle, dogs, etc. understand the concept of diversity.  Many different organizations co-exist and cooperate within these industries.  Various breed organizations help create awareness, generate interest in ownership and increase the overall economic benefit of the entire industry.  Planned diversification is a logical step for the llama industry.

CLI supports diversification and sees a bright future for an industry where diversification is not only supported, but also encouraged.  Perhaps the best way to give an overview of CLI is to share our Mission and Vision Statements, which drive the formulation and implementation of the organization’s plan.